So you've worked your ass off to have some quality online presence using your real name. Maybe you're a freelance trying to get gome buzz, generate some traffic to your site that translates into customers. You have a blog, some info about your business or company, profiles on LinkedIn and sites like that, you got some reputation. How is it going? Is it producing any benefit? You google your own name and...
Holy Goat of Babylonia! What's this?
This is what happened. You don't even appear on the first page of results. Instead of that, we see references to other people whose name is the same as you. Or even worse, someone is talking shit about you, and this someone has a better position in Google. Your business' online presence is at risk.
OK, you can whine if you want to. 10 minutes. After that, we're going back to work.